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Next Level: Strategic Communications for International Schools


  • ISA 45 Sportlaan Amstelveen, NH, 1185 TB Netherlands (map)
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Registration

Individuals:

  • Early-bird Rate (register by 7 October, 2019 ) €300

  • Standard Rate €375

Groups:

  • Early-bird Team Rate (minimum 2 registrations) €275

  • Standard Team Rate: €300


Workshop details

Who is it for?

Communications and Marketing span the entire school community. This conference welcomes communications and marketing experts and those who work daily with them to achieve their goals (administrators, advancement and alumni professionals, graphic and digital designers, and web and data specialists.


Call for speakers

We are seeking new and innovative speaker proposals that allow us to “dive deep” into strategic communications and marketing for international schools. All proposals should include actionable steps for attendees to take away and should cover one of the topics below. Partner presentations are welcome!

Social Media

For this strand we are seeking proposals for presentation on social media and how it can be maximised within schools to showcase teaching, student activities, sports and more.

Website Strategy

We want presentations that will allow us to explore the ins and outs of great school websites – from strategy to imagery and how schools can use this channel to extend their reach further for prospective students and families.

Data Privacy and Child Protection

Now more than ever data protection is driving how schools communicate – both internally and externally. What steps have you taken and how can we come together to ensure we are meeting the requirements of child protection and data privacy in all of our communications

Marketing, Marketing, Marketing

From print to digital the role of marketing is increasing and we are seeking presentations that provide new strategies and solutions to differentiate our schools from the rest. From photography, magazines, brochures, websites and micro-sites this strand seeks presentations that explore branding, marketing and strategies for international schools.

Internal Communications

How do you engage your internal stakeholders? How do you define them and what methods are the best in connecting them with your strategic goals? Getting buy-in builds support –so how do you involve your internal stakeholders in your communications processes?

Crisis Management

We all have experienced a crisis (or two or three) and have struggled to find solutions to manage our message as well as organisational reputation. We are seeking proposals which can provide some best practice tips and tricks for crisis communications within an international school context.

All About Alumni

Have you connected with your alumni and built a strong alumni base? Have you created unique alumni platforms or launched events that allowed them to connect and engage with each other and your school.? We are seeking proposals that give insight into how schools can make the most of their alumni and development programmes.

Send an email with your name, proposal title, synopsis and contact email to communications@isa.nl.


Schedule

Workshops start at 08:30. Coffee and a light breakfast will be served from 08:00. Workshops will finish by 16:00. Lunch, snacks and beverages throughout the day are provided.

The full schedule will be sent out to registered participants two weeks prior to the workshop.